I’ve said this before and I’ll say it again: as a blogger/business owner, it’s important to know that you can’t do anything by yourself. No one will buy from you if they don’t know you exist, and a good way to be noticed is to have other influencers share your content and sing your praises. No, this doesn’t mean spamming their inbox or mentions with one-sided requests. It means cultivating a relationship where you both benefit, a.k.a. a friendship!
When it comes to social media, I’m finding that one of the easiest ways to reach the people that I want to know is through Twitter. Unlike Facebook and Instagram, Twitter users are more accessible and it’s more likely that they’ll see and respond to your mention. Want to know how you can make friends through Twitter? Well, you’ve come to the right place! Here’s how:
1. Find Friends
In order to make friends, you have to identify the people you think you’d get along with first, right? While there are plenty of tools out there meant to help you find people you want to know on Twitter, I prefer the old-fashioned way. I simply follow my favorite bloggers and influencers, and I find new peeps to follow by joining Twitter chats! Chats are my favorite because you get to bounce thoughts off of new people while flexing your expertise, and you can almost instantly get a feel for who you want to know better.
In case you need a place to start, here are a few chats I’ve taken part in lately:
2. Introduce Yourself
If someone was parked outside your house watching your every move but never rang the doorbell, you probably wouldn’t crack open a window and call out to invite them inside for tea. Same goes for Twitter lurkers. Just because you follow someone, doesnnnn’t mean they have to follow you back or let you in. Like with every friendship, on and offline, you have to introduce yourself first!
You can tweet a genuine compliment (“Hey @jacqueamadi I love your latest e-blast!”), share their latest blog post, or answer a question they ask. Your future friend will eventually take notice, and most likely follow you back. Or, at the very least, they’ll thank you, check out your website, and start sharing your content in return.
A friendship can’t last for too long if you can only connect via 140 characters and laughing-so-hard-I’m-crying emojis. Once your follow has been reciprocated and you’ve got a bit of a friendly flow going, take the friendship beyond Twitter. Pitch a guest post for their blog, ask to interview them, or see if they’d be willing to collaborate on a project. You’d be surprised by how many influencers are open to collaborations!
You can’t just whine and dine a person then run off once you’ve paid the bill. If you’re looking to build a relationship with someone you have to follow up and maintain it. A good way to do this is to either subscribe to their newsletter, add them to a “list” on Twitter, or turn on mobile notifications for their tweets so you can be in the know when they have new posts and projects to share.
One of my faves, @HUNCreative
You can also simply hit the “retweet” button when you see them sharing cool stuff. And don’t forget to send articles and updates their way that they might find interesting.
A good friendship can take you far, so go out and make as many Twitter buddies as you can!
Wanna be friends? Follow me on Twitter and let me know you read this article! Want to work with me to kick your social media efforts into high gear?
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