Branding is more than a logo and some cute head shots (although my new head shots are super cute…just saying!). It’s really all about what feeling your brand evokes. And just like people, the best way to judge a brand is by the actions they continually make. As Brittany from XO Brit Dear says, your branding is in everything you do. Every tweet you send, every photo you post, and every email you write contributes to your brand.
I write about things as I learn them, and I’ve learned the hard way that you can’t just throw things up as you please. Your brand should be recognizable, have a clear end goal, and make you lazy.
Yep. A good brand should make you incredibly lazy.
Templates are your friend
Back when I started this blog I used it as a creative outlet more than anything and you could tell by my random blog images. I’d use different fonts, different shades of pink, it was cute alone but together it was a mess.
Now, I make sure to use the same shade of pink and the same font and feel for all of my featured images. It looks so much better and makes my brand more recognizable. I’ve even had people tell me they knew a post was mine before knowing it was mine based on the featured image! I’d love to tell you I had some kind of genius epiphany and cleaned up my act, but nah. I’m not going to lie to you like that. I just got really lazy.
Seriously. One day I thought “This blogging thing takes me too long” so I created a template and a compiled a folder full of free stock photos. Now I can make a featured image in 5 minutes, tops.
Templates aren’t just for blog posts. You can also use them for social media posts. Just sit and make about ten branded quote images and post one per week. That way you have ten weeks worth of branded content and you’re not wracking your brain every week trying to come up with something fresh and new.
Tip: Not Photoshop savvy? Use Canva to create easy templates.
Automate, automate, automate
Want to know a secret? My Twitter is about 80% automated..
I know, I know. But trust me, my followers don’t mind! I have a lot of content on this blog which means there are posts that some of my followers have never seen. So why let those posts go to waste? By resharing I’m getting more eyeballs on more posts and that’s never a bad thing. If you post up on the ‘gram pretty often, you can also automate your Instagram photos to post to Twitter (using IFTT). And if you’re anything like me you follow a ton of blogging beauties with great content, so why not automate their posts as well using their RSS feeds through Feedburner?
Tip: Using WordPress? Use Revive Old Post to automate tweets and Facebook posts.
Don’t Touch It!
I’ve encountered many people who love changing up their brand on a regular basis. Fonts, colors, even logos. Heck, I am one of those people. It’s so hard for me to leave things be because I get bored. BUT constantly switching up the look and feel of your brand is confusing for people who liked you how they found you. It’s also just a lot of unnecessary work.
Nothing is wrong with tweaking and perfecting but if your business gets a total facelift every week that might be a problem! Instead of totally rebranding again, just chilllll and create fresh on-brand content.
What do you think? How do you keep your brand looking and feeling cohesive? Leave tips down below!
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