Fashion Friday: Yolanda of Just Curves

CEO Just Curves Yolanda Williams

Yolanda of Just Curves

You guys know what day it is? That’s right. It’s Friday! And being the last Friday in May means it’s time for the final installment of Fashion Fridays. In case you need a refresher, as part of a collaboration between myself and Curvy Girl Chronicles, we’re featuring up-and-coming designers and picking their brains for you ladies who need some “real-world” inspiration.

This week we’re ending with a bang and featuring the founder and designer of the plus size fitness apparel company Just Curves– Yolanda! Designing pieces with curvier ladies in mind, Yolanda recently ran a successful Kickstarter campaign to fund her business….and she raised over $20,000! Obviously the lady knows her stuff. Want to know what advice she has to offer for budding entrepreneurs? Read on to find out.

photo-original Just Curves Ondersuit

Yolanda’s advice for other entrepreneurial-minded ladies:

The first thing is to just take a leap of faith and do it.  It’s scary, it’s hard, and sometimes, lonely in the beginning, but it will all be worth it, but you have to take that first step.  Put action behind your intention to make your dreams a reality. You can start small by first picking your company name and the domain, then make a list with deadlines and get to work.

Second, stick with it!  Seriously, this is the hardest, most emotionally trying experience of my life.  There were times I couldn’t pay rent or pay for groceries.  The 99 cent store became my bestie.  I was…still am…tired all the time and I miss spending money on frivolous things like travel and cute swimsuits.  But, with all that said, I have never been happier or felt more fulfilled than I do right now.  There are no words to express the feeling you get when you see your vision come to life.  It’s amazing and the best part is, it’s mine.  So, even though it’s hard, it’s worth it and I’m so proud of myself.  So stick with it or die wondering “what if”…

Great advice Yolanda! To read more about Yolanda and her fitness apparel takeover, head on over to Curvy Girl Chronicles.


jump into online sales

Want to start your own boutique but don’t know where to start? You know I’ve got you covered! My e-book ‘Jump Into Online Sales’ walks you through the process of creating your very own online shop. Check it out!

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